Even as a teenager, I was already fascinated by two things: trade and new products, brands. As early as eight years old, I passionately played a game called World Trade.

That I would wind up at the Vienna University of Economics and Business was just as clear as my focus on marketing.

After my apprenticeship years at Unilever, self-employment was the logically next step. I wanted to make my own decisions, to take responsibility. I founded a range of companies and developed a wealth of brands in the textile sector, squash rackets, fertilizers, winter sports, workwear, and an Asian mail-order business. I manufactured these products in both Europe and Asia and sold them throughout Europe and partially worldwide.

During this intense, international travel activity, my grandfather's saying, "...travel a lot and take in with your eyes as much as you can. Nobody has ever gone to prison for that...!" was an important guide. Especially new cultures, languages, and customs remain a source of inspiration and entrepreneurial action for me to this day.

Once you have gotten to know your own strengths, but also your limits, through a multitude of projects, you know that an open discussion and cooperation within a qualified group always creates added value.

I am still an entrepreneur today, and with exciting partners, I have realized Wilden Kaiser Organic Chocolate and other projects such as CHOCOmed and NEXXXT, an organic energy stick, which perfectly correspond to the zeitgeist of modern nutrition and sustainability.

This entrepreneurial mindset accompanies me to this day in all consulting projects and culminates for me in the central sentence: