Anna Georgiades, BA
Strategic corporate communications, CEO positioning, press spokesperson, crisis communication, stakeholder management, organization of the press department. Many years of leadership in corporate and crisis communications, as well as brand PR, serving as press spokesperson and in CEO positioning for international brand companies: Swarovski, Palmers Beteiligungs AG (Palmers, Wolford, Steffl, Gerngross Group, Hugo Boss, Helmut Lang, Palmers AG Real Estate) Culture/Tourism: Salzburg Festival (drama), Residenztheater Munich, most recently the Spanish Riding School Vienna

PR today means developing and producing a coherent PR content strategy that is aligned with users’ needs and the company’s goals. Stories and facts that are interesting enough to be published by media outlets and multipliers online and offline, thus ensuring a high degree of independence for companies and brands.
The need to respond quickly and professionally in order to avoid a wildfire online—and then again the risky, old-school conversation with a veteran journalist who wanted background information on a critical topic—has enriched my wealth of experience across all media levels every day.
Nothing matters more to me than living the values that are decisive for relationships of any kind: these are respect, trust, tolerance, openness, integrity, empathy, and a fundamental understanding of the other person’s work.
Even before Swarovski at Palmers and afterward at the Spanish Riding School, it was the long-standing or new, lasting and unchanged, good relationships with partners that, together with us, brought both the small and the major shared successes.
For me, Iqonic Solutions is the magic formula that—based on marketing relevance, scientific findings, high competence, and lived experience—shapes a solid piece of glass into a finely cut, high-quality crystal.
For leaders who can recognize at a glance that a sustainable solution for the diversity of constantly renewing challenges can be achieved with compelling simplicity and without detours, through a team tailored to their needs.