With the rise of social media in the mid-2000s, the end of traditional media relations also arrived. Before that, entrepreneurs were more or less forced to speak with traditional print, TV, or radio media to gain media presence. It was a manageable, more predictable work process.

Today, anyone can easily get their messages out to people worldwide in one fell swoop via digital platforms and channels.

The quantum leap into a boundless world of digital information through online and social media channels has turned PR work almost completely on its head and changed my approach to corporate communications.

After years as the corporate spokesperson for Palmers, I was lucky enough to shape and manage corporate communications at Swarovski's international headquarters in Switzerland during this period of change for several years, which was a huge challenge and at the same time the greatest job of my professional career.

The need to react quickly and professionally to avoid a wildfire online – and then again the risky, old-school conversation with a journalistic veteran who wanted background information on a critical topic, enriched my wealth of experience on all media levels on a daily basis.

Nothing matters more to me than living the values that are crucial for relationships of any kind: these are respect, trust, tolerance, openness, straightforwardness, empathy, and a fundamental understanding of the other person's work.

Even before Swarovski at Palmers and afterwards at the Spanish Riding School, it was the long-standing or new, lasting and unchanged, good relationships with partners that brought us our small and large joint successes.

For me, Iqonic Solutions is the magic formula that, based on marketing relevance, scientific findings, high level of competence, and lived practical experience, shapes a finely polished, high-quality crystal from a solid piece of glass.

For leaders who realize at a glance that a sustainable solution for the variety of constantly renewing problems can be achieved with captivating simplicity and without detours with a team tailored to their needs.

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