I am an entrepreneur through and through. That's why it was obvious that I would start my own company. This resulted in the digital marketing agency holzhuber impaction in 1994. The input I received during my education at the Vienna University of Economics and Business, Harvard Business School, and MIT, among others, has flowed into innovative solutions for my clients. 

As a result, with holzhuber impaction, we were often the first to forge new paths. For Austrian Airlines, we designed a pioneering booking portal and the web and mobile check-in. In addition, we created the first major social media campaign for this client. Over all these years, I have acquired sound expertise and a wealth of inventiveness, both of which I want to pass on to the next generations. That is why I support young entrepreneurs as a business angel.

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Working with digital solutions is always exciting. After all, it is always the users who determine success. They decide whether they use or reject something, whether they trust or distrust. What fascinates me about the digital world is that it offers an abundance of opportunities that influence business models and marketing. In my day-to-day entrepreneurial life, I am driven to help companies recognize these opportunities, seize them for themselves, and thus be successful. Furthermore, it is very close to my heart to make a contribution to society and the environment through my work.

I was instantly convinced that I wanted to help shape IQONIC. On the one hand, this task brings a lot of joy. On the other hand, I enjoy collaborating and exchanging professional ideas with people who possess a high level of knowledge and experience. True to the motto: Icons make IQONIC.