As a self-taught individual, I fundamentally believe that you can learn anything (if you want to). Try, fail, start over again. But learning is only half the battle. The other half is unlearning. I have given up many tools and skills that I tried to master for years because they were no longer up to date. Not because the old is always bad. Rather, because comfort is the actual risk. If you want to achieve the extraordinary, you cannot remain in the familiar.

At the same time, I try to see the big picture, not to think in terms of individual measures. A logo, a website, a campaign... viewed in isolation, these are just artifacts. They only become effective when they are fed from the same source: a clear position, consistently executed. Down to the smallest detail. 

My specialization has developed on its own over the years: I design for companies where trust is the actual product. To achieve this, I combine everything that has a digital impact: design, web, motion, video, AI-supported workflows. I also pass this knowledge on: on my YouTube channel and in collaboration with my clients. And the crucial part of it cannot be described in key figures: you feel whether something builds trust before you can prove it. My job is to take this feeling seriously. And then to implement it in such a way that it can ultimately be proven after all.

What I never want to lose in the process: respect for what I don't know yet. That is why I value working in the IQONIC team. A lot of experience, many perspectives. And no one who judges an idea solely by who it comes from.