Dieter Scharitzer, Dr.

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Dieter Scharitzer, Dr.

Marketing expert specializing in employer branding. Assistant Professor at the Institute for Marketing Management at WU Vienna and, as Director of the Executive Academy, leads several programs (Marketing & Sales, Employer Branding). Managing Director of "TQS Research & Consulting" and serves as a keynote speaker on current specialist topics.

Employer branding—often misunderstood—is not a recruitment tool for new employees and not just a campaign; rather, it means understanding, communicating, and making the company’s values and culture tangible—internally and externally!

The process begins with developing the brand core, based on relevant “customer and candidate insights,” followed by target group management, the development of a brand message, and the creation of communication as an employer.

Especially the topic of Employer Branding requires a holistic perspective and the interplay of a wide range of strengths and experience:

the strategic approach and understanding of the power of the brand
input from a wide variety of quantitative and qualitative market research tools, which is essential for a distinctive employer brand message
the implementation competence and strength to ultimately position the company in internal and external perception as a relevant and attractive employer.

In small, efficient teams of experts at IQONIC, we can integrate strategic brand management, organizational development, as well as internal & external communication into a successful employer brand and support your company on its path to becoming a more attractive employer.

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If the image of a company’s products or services represents its face, then its employees are its heart and soul. For customers to experience a brand, employees must embody that brand.

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