Time and again, I have observed that the same strategies, with only small adjustments, are expected to lead to major results or new successes. Progress through continuous improvement? You can do that. But you don’t always have to. Because it is also important to keep thinking as if your own company were your biggest competitor. How would you proceed then to achieve better goals?

How do people book their vacations? How do they experience their financial lives? What new developments do they expect in the energy sector or in mobility? And how do you create surprisingly positive user experiences at ‘everyday’ touchpoints? All of these are questions that should be constantly monitored and improved. And, indeed, challenge the status quo.

Combined with the diverse experiences at IQONIC, my partly disruptive approach ("Why not?") is embedded in a team that values this way of thinking, incorporates it into all considerations, and evaluates it both positively and critically. But those who do not allow themselves to think differently from time to time cannot arrive at different solution approaches either.