
Michaela Tomek, MSc
Management consultant (since 2008), psychotherapist (since 2014), and training therapist for Systemic Therapy (since 2021). Until 2016, CEO of the Austrian organization of JA Worldwide (promoting entrepreneurship among youth and young adults), and prior to that, active in management and other roles in various companies.
Life is development – and so is entrepreneurship.
What connects all my professional and personal experiences is my deep conviction: Life is development. For me, development does not mean constantly having to become "better, faster, or more efficient." Development means understanding oneself and the world we live in over and over again, discovering one's own resources, consciously shaping relationships, and regaining possibilities for action even in challenging situations.
At the same time, change is not an option we can permanently escape. Our personal life environment as well as family businesses are constantly changing. Technological developments, digitalization, societal changes, new forms of collaboration, economic pressure, and the growing shortage of skilled labor present great challenges to people and organizations. Thus, change is not just a personal developmental task, but an operational necessity.
Change begins with people
Change cannot simply be mandated. New strategies, structures, or business models can be planned. However, whether change actually succeeds depends significantly on the people who are to support, shape, and help carry it.
This requires willingness, openness, and sometimes also the courage to question the familiar. This is precisely where I see an important connection between my psychotherapeutic and my entrepreneurial work. Personal adaptability and the adaptability of a company are closely linked.
What is important to me
At the center of my work is the person or the family in their entirety – with their personal history, relationships, experiences, skills, and also with their edges and corners. Together, we look at what is already there, what supports, and what can be rediscovered or newly developed.
My attitude is characterized by appreciation, openness, and trust in the individual possibilities of each person and each system. I can support people and families in finding their own answers and making decisions that fit them, their values, and their respective life situations.
My goal is not to dictate the "right" path. Rather, I want to create a space in which new perspectives emerge and change becomes possible.
Change as an entrepreneurial challenge
Family businesses in particular are facing enormous change processes today. What has worked for decades does not automatically have to work in the future. Business models are changing, markets are becoming more dynamic, and digitalization and new technologies, such as AI, are altering work processes. This becomes particularly clear in family businesses and during business succession.
Generational shift: When change meets tradition
Handing over a family business from one generation to the next is far more than an economic or legal issue. It touches on identity, lifetime achievement, responsibility, family relationships, and personal expectations.
For the older generation, the question is often:
What am I letting go of – and what remains of what I have built?
For the next generation, the question may be:
How can I take something over without merely continuing what has been so far?
In between often lie different ideas about leadership, responsibility, risk, ways of working, and the future. What begins as an operational change can thus very quickly become a family and personal conflict.
Change requires relationship and dialogue
In family businesses especially, factual and emotional levels are closely intertwined. A debate about the future direction of the company is often simultaneously a debate about recognition, trust, responsibility, and one's own role within the family.
That is why it is often not enough to talk only about numbers, responsibilities, and organizational structures. It requires a space where different ideas can be voiced. And a space where both sides can learn. From my perspective, this personal level forms the foundation for any further development of family businesses, especially in business succession.
My expertise
My professional path is deliberately diverse and combines different perspectives. I studied International Business Administration at the University of Vienna, specializing in International Management and Innovation and Technology Management. Prior to that, I completed a scientific-technical training program at the HBLVA for Chemical Industry, specializing in Biochemistry, Biotechnology, and Genetic Engineering. As a psychotherapist and training therapist for Systemic Therapy, I also bring many years of experience with relationships, communication patterns, roles, and dynamics.
These diverse educational and professional experiences still shape my view of people, families, and organizations today. This connection is particularly valuable for my work:
Family businesses do not change independently of the relationships within the family.
My personal path also shapes my attitude
As a mother and, for several years, a single mother of a now adult daughter, I have experienced firsthand what it means to combine professional responsibility, personal development, and family challenges.
These experiences have sharpened my awareness that change is rarely straightforward. It challenges us, brings uncertainty, and sometimes demands decisions for which there is no perfect solution. But change can also open up new opportunities.
People and companies can develop when they are willing to allow new things, reflect on what exists, and actively shape change. Accompanying people and organizations in their development – with professional competence, humanity, clarity, and trust in their own resources and paths.
Preserve roots. Shape change. Develop the future.