![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 917 386" xmlns="http://www.w3.org/2000/svg"><g d="M 387 253.412 L 387 135.015 L 401.715 135.015 L 401.715 253.412 Z M 528.005 239.881 L 537.138 239.881 L 537.138 253.412 L 526.313 253.412 C 517.349 253.412 512.613 251.044 508.384 245.294 L 507.2 243.602 C 498.067 250.537 486.396 254.427 473.372 254.427 C 440.052 254.427 416.88 229.056 416.88 194.214 C 416.88 159.371 440.052 134 473.372 134 C 506.693 134 529.865 159.371 529.865 194.214 C 529.865 209.944 525.129 223.644 516.841 234.131 C 520.055 238.359 522.93 239.881 528.005 239.881 Z M 473.372 240.896 C 483.352 240.896 491.978 237.682 498.743 232.101 L 495.53 227.703 C 492.316 223.475 489.441 221.783 485.212 221.783 L 475.233 221.783 L 475.233 208.252 L 487.58 208.252 C 495.53 208.252 499.758 210.789 503.987 216.54 L 507.708 221.614 C 512.275 214.172 514.812 204.7 514.812 194.214 C 514.812 166.982 498.067 147.531 473.372 147.531 C 448.678 147.531 431.933 166.982 431.933 194.214 C 431.933 221.445 448.678 240.896 473.372 240.896 Z M 654.328 194.214 C 654.328 229.056 631.156 254.427 597.835 254.427 C 564.515 254.427 541.343 229.056 541.343 194.214 C 541.343 159.371 564.515 134 597.835 134 C 631.156 134 654.328 159.371 654.328 194.214 Z M 556.396 194.214 C 556.396 221.445 573.141 240.896 597.835 240.896 C 622.53 240.896 639.275 221.445 639.275 194.214 C 639.275 166.982 622.53 147.531 597.835 147.531 C 573.141 147.531 556.396 166.982 556.396 194.214 Z M 683.919 253.412 L 669.543 253.412 L 669.543 135.015 L 683.074 135.015 L 746.67 226.35 L 746.67 135.015 L 761.047 135.015 L 761.047 253.412 L 747.516 253.412 L 683.919 162.077 Z M 780.626 253.412 L 780.626 135.015 L 795.341 135.015 L 795.341 253.412 Z M 865.815 254.427 C 831.818 254.427 810.506 230.409 810.506 194.214 C 810.506 158.356 832.663 134 866.999 134 C 893.215 134 912.328 149.222 916.726 173.748 L 901.165 173.748 C 896.598 157.341 884.082 147.531 866.322 147.531 C 841.458 147.531 825.559 166.813 825.559 194.214 C 825.559 221.445 840.782 240.896 865.645 240.896 C 883.912 240.896 896.598 231.255 900.996 214.679 L 916.556 214.679 C 912.159 239.205 892.539 254.427 865.815 254.427 Z M 144.986 0 C 183.435 0.003 220.31 15.273 247.506 42.453 C 267.981 62.929 281.856 89.066 287.345 117.498 C 287.449 118.032 287.501 118.575 287.501 119.119 C 287.492 123.192 284.604 126.689 280.606 127.467 L 280.607 127.468 C 276.096 128.338 271.676 125.411 270.693 120.948 L 270.648 120.734 C 265.804 95.636 253.555 72.563 235.48 54.489 C 211.477 30.492 178.927 17.009 144.986 17.004 C 74.786 17.004 17.008 74.776 17.003 144.978 L 17.003 240.589 C 17.007 274.535 30.493 307.091 54.494 331.097 C 78.497 355.093 111.046 368.575 144.986 368.582 C 206.065 368.579 259.058 324.859 270.668 264.894 C 271.55 260.31 276.037 257.27 280.621 258.15 C 285.205 259.032 288.246 263.519 287.365 268.104 L 287.365 268.105 C 274.215 336.047 214.188 385.576 144.986 385.585 C 106.534 385.575 69.659 370.296 42.468 343.107 C 15.503 316.135 0.247 279.627 0.003 241.489 L 0 240.589 L 0 144.978 C 0.006 65.439 65.448 0 144.986 0 Z M 144.805 34 C 174.19 34.006 202.371 45.681 223.151 66.458 C 243.928 87.238 255.604 115.418 255.61 144.804 L 255.61 240.311 C 255.603 269.696 243.928 297.875 223.151 318.655 C 219.85 321.955 214.431 321.956 211.13 318.656 L 211.129 318.655 C 207.83 315.354 207.83 309.936 211.129 306.635 C 228.716 289.043 238.597 265.187 238.601 240.311 L 238.601 144.804 C 238.598 119.929 228.717 96.073 211.13 78.48 C 193.537 60.893 169.681 51.011 144.805 51.008 C 119.929 51.012 96.073 60.893 78.481 78.48 C 60.894 96.072 51.012 119.928 51.008 144.804 L 51.008 240.31 C 51.012 265.186 60.894 289.042 78.481 306.635 C 81.781 309.936 81.781 315.354 78.481 318.655 C 75.18 321.955 69.761 321.956 66.459 318.656 L 66.459 318.655 C 45.682 297.875 34.007 269.696 34 240.311 L 34 144.804 C 34.006 115.419 45.681 87.238 66.458 66.458 L 67.438 65.491 C 88.134 45.307 115.896 34.007 144.805 34.001 Z M 144.914 68 C 165.304 68 184.88 76.11 199.298 90.526 C 213.719 104.953 221.821 124.516 221.823 144.914 L 221.823 240.453 L 221.818 241.408 C 221.577 261.488 213.495 280.678 199.298 294.88 C 184.872 309.3 165.311 317.403 144.914 317.406 C 124.509 317.394 104.945 309.276 90.525 294.84 C 76.104 280.413 68.002 260.851 68 240.453 L 68 144.914 C 68.002 124.516 76.104 104.953 90.525 90.527 C 104.951 76.105 124.515 68.002 144.914 68 Z M 144.914 85.018 C 129.025 85.021 113.788 91.334 102.552 102.568 C 91.318 113.804 85.006 129.041 85.003 144.929 L 85.003 240.491 C 85.006 256.38 91.318 271.617 102.552 282.854 C 113.788 294.087 129.025 300.399 144.913 300.402 C 160.805 300.388 176.042 294.063 187.271 282.817 L 187.272 282.816 C 198.506 271.579 204.817 256.342 204.82 240.453 L 204.82 144.914 C 204.815 129.031 198.505 113.8 187.276 102.568 C 176.04 91.334 160.803 85.021 144.914 85.018 Z M 145.198 102.5 C 156.522 102.502 167.381 107.001 175.389 115.007 C 183.395 123.015 187.893 133.874 187.895 145.198 L 187.895 240.771 C 187.895 245.44 184.063 249.272 179.395 249.272 C 174.726 249.272 170.894 245.439 170.894 240.771 L 170.894 145.198 C 170.894 138.386 168.184 131.845 163.367 127.028 C 158.548 122.21 152.012 119.504 145.198 119.503 C 138.383 119.504 131.848 122.21 127.028 127.028 C 122.21 131.847 119.503 138.383 119.503 145.198 L 119.503 240.771 C 119.504 247.585 122.211 254.12 127.028 258.94 C 131.847 263.758 138.383 266.465 145.198 266.466 C 149.867 266.466 153.699 270.299 153.699 274.967 C 153.699 279.636 149.867 283.468 145.198 283.468 C 133.874 283.466 123.015 278.968 115.007 270.961 C 107.131 263.083 102.644 252.44 102.503 241.301 L 102.5 240.771 L 102.5 145.198 C 102.503 133.874 107.001 123.015 115.007 115.007 C 123.015 107.001 133.874 102.503 145.198 102.5 Z M 169.002 256 C 173.67 256 177.503 259.833 177.504 264.501 C 177.504 269.17 173.67 273.003 169.002 273.003 C 164.333 273.003 160.5 269.17 160.5 264.501 C 160.5 259.833 164.333 256 169.002 256 Z M 145.007 163.137 C 149.676 163.138 153.509 166.971 153.509 171.639 L 153.509 240.607 C 153.509 245.276 149.676 249.109 145.007 249.109 C 140.339 249.109 136.505 245.276 136.505 240.607 L 136.505 171.639 C 136.505 166.971 140.339 163.138 145.007 163.137 Z M 145.001 136.5 C 149.67 136.5 153.503 140.332 153.503 145.001 C 153.503 149.669 149.67 153.503 145.001 153.503 C 140.333 153.502 136.5 149.669 136.5 145.001 C 136.5 140.332 140.333 136.5 145.001 136.5 Z M 281.505 163.137 C 286.173 163.137 290.006 166.971 290.007 171.639 L 290.007 240.607 C 290.006 245.276 286.173 249.109 281.505 249.109 C 276.836 249.109 273.004 245.276 273.004 240.607 L 273.004 171.639 C 273.004 166.971 276.836 163.138 281.505 163.137 Z M 281.501 136.5 C 286.169 136.5 290.002 140.332 290.002 145.001 C 290.002 149.669 286.169 153.503 281.501 153.503 C 276.832 153.503 273 149.669 273 145.001 C 273 140.332 276.832 136.5 281.501 136.5 Z" fill="transparent" height="385.58500000000004px" id="TA5Q518jF" width="916.7260119628907px"><path d="M 0 119.412 L 0 1.015 L 14.715 1.015 L 14.715 119.412 Z M 141.005 105.881 L 150.138 105.881 L 150.138 119.412 L 139.313 119.412 C 130.349 119.412 125.613 117.044 121.384 111.294 L 120.2 109.602 C 111.067 116.537 99.396 120.427 86.372 120.427 C 53.052 120.427 29.88 95.056 29.88 60.214 C 29.88 25.371 53.052 0 86.372 0 C 119.693 0 142.865 25.371 142.865 60.214 C 142.865 75.944 138.129 89.644 129.841 100.131 C 133.055 104.359 135.93 105.881 141.005 105.881 Z M 86.372 106.896 C 96.352 106.896 104.978 103.682 111.743 98.101 L 108.53 93.703 C 105.316 89.475 102.441 87.783 98.212 87.783 L 88.233 87.783 L 88.233 74.252 L 100.58 74.252 C 108.53 74.252 112.758 76.789 116.987 82.54 L 120.708 87.614 C 125.275 80.172 127.812 70.7 127.812 60.214 C 127.812 32.982 111.067 13.531 86.372 13.531 C 61.678 13.531 44.933 32.982 44.933 60.214 C 44.933 87.445 61.678 106.896 86.372 106.896 Z M 267.328 60.214 C 267.328 95.056 244.156 120.427 210.835 120.427 C 177.515 120.427 154.343 95.056 154.343 60.214 C 154.343 25.371 177.515 0 210.835 0 C 244.156 0 267.328 25.371 267.328 60.214 Z M 169.396 60.214 C 169.396 87.445 186.141 106.896 210.835 106.896 C 235.53 106.896 252.275 87.445 252.275 60.214 C 252.275 32.982 235.53 13.531 210.835 13.531 C 186.141 13.531 169.396 32.982 169.396 60.214 Z M 296.919 119.412 L 282.543 119.412 L 282.543 1.015 L 296.074 1.015 L 359.67 92.35 L 359.67 1.015 L 374.047 1.015 L 374.047 119.412 L 360.516 119.412 L 296.919 28.077 Z M 393.626 119.412 L 393.626 1.015 L 408.341 1.015 L 408.341 119.412 Z M 478.815 120.427 C 444.818 120.427 423.506 96.409 423.506 60.214 C 423.506 24.356 445.663 0 479.999 0 C 506.215 0 525.328 15.222 529.726 39.748 L 514.165 39.748 C 509.598 23.341 497.082 13.531 479.322 13.531 C 454.458 13.531 438.559 32.813 438.559 60.214 C 438.559 87.445 453.782 106.896 478.645 106.896 C 496.912 106.896 509.598 97.255 513.996 80.679 L 529.556 80.679 C 525.159 105.205 505.539 120.427 478.815 120.427 Z" fill="rgb(17, 29, 45)" height="120.42699999999999px" id="iZGxREo9C" transform="translate(387 134)" width="529.7260119628907px"/><path d="M 144.986 0 C 183.435 0.003 220.31 15.273 247.506 42.453 C 267.981 62.929 281.856 89.066 287.345 117.498 C 287.449 118.032 287.501 118.575 287.501 119.119 C 287.492 123.192 284.604 126.689 280.606 127.467 L 280.607 127.468 C 276.096 128.338 271.676 125.411 270.693 120.948 L 270.648 120.734 C 265.804 95.636 253.555 72.563 235.48 54.489 C 211.477 30.492 178.927 17.009 144.986 17.004 C 74.786 17.004 17.008 74.776 17.003 144.978 L 17.003 240.589 C 17.007 274.535 30.493 307.091 54.494 331.097 C 78.497 355.093 111.046 368.575 144.986 368.582 C 206.065 368.579 259.058 324.859 270.668 264.894 C 271.55 260.31 276.037 257.27 280.621 258.15 C 285.205 259.032 288.246 263.519 287.365 268.104 L 287.365 268.105 C 274.215 336.047 214.188 385.576 144.986 385.585 C 106.534 385.575 69.659 370.296 42.468 343.107 C 15.503 316.135 0.247 279.627 0.003 241.489 L 0 240.589 L 0 144.978 C 0.006 65.439 65.448 0 144.986 0 Z" fill="rgb(173, 13, 166)" height="385.58500000000004px" id="GRA3GEkUn" width="287.51698006256356px"/><path d="M 110.805 0 C 140.19 0.006 168.371 11.681 189.151 32.458 C 209.928 53.238 221.604 81.418 221.61 110.804 L 221.61 206.311 C 221.603 235.696 209.928 263.875 189.151 284.655 C 185.85 287.955 180.431 287.956 177.13 284.656 L 177.129 284.655 C 173.83 281.354 173.83 275.936 177.129 272.635 C 194.716 255.043 204.597 231.187 204.601 206.311 L 204.601 110.804 C 204.598 85.929 194.717 62.073 177.13 44.48 C 159.537 26.893 135.681 17.011 110.805 17.008 C 85.929 17.012 62.073 26.893 44.481 44.48 C 26.894 62.072 17.012 85.928 17.008 110.804 L 17.008 206.31 C 17.012 231.186 26.894 255.042 44.481 272.635 C 47.781 275.936 47.781 281.354 44.481 284.655 C 41.18 287.955 35.761 287.956 32.459 284.656 L 32.459 284.655 C 11.682 263.875 0.007 235.696 0 206.311 L 0 110.804 C 0.006 81.419 11.681 53.238 32.458 32.458 L 33.438 31.491 C 54.134 11.307 81.896 0.007 110.805 0.001 Z" fill="rgb(245, 102, 0)" height="287.13050005681816px" id="C20DhqwR5" transform="translate(34 34)" width="221.61px"/><path d="M 76.914 0 C 97.304 0 116.88 8.11 131.298 22.526 C 145.719 36.953 153.821 56.516 153.823 76.914 L 153.823 172.453 L 153.818 173.408 C 153.577 193.488 145.495 212.678 131.298 226.88 C 116.872 241.3 97.311 249.403 76.914 249.406 C 56.509 249.394 36.945 241.276 22.525 226.84 C 8.104 212.413 0.002 192.851 0 172.453 L 0 76.914 C 0.002 56.516 8.104 36.953 22.525 22.527 C 36.951 8.105 56.515 0.002 76.914 0 Z M 76.914 17.018 C 61.025 17.021 45.788 23.334 34.552 34.568 C 23.318 45.804 17.006 61.041 17.003 76.929 L 17.003 172.491 C 17.006 188.38 23.318 203.617 34.552 214.854 C 45.788 226.087 61.025 232.399 76.913 232.402 C 92.805 232.388 108.042 226.063 119.271 214.817 L 119.272 214.816 C 130.506 203.579 136.817 188.342 136.82 172.453 L 136.82 76.914 C 136.815 61.031 130.505 45.8 119.276 34.568 C 108.04 23.334 92.803 17.021 76.914 17.018 Z" fill="rgb(252, 201, 23)" height="249.40600000000003px" id="YA9ALQ9Wx" transform="translate(68 68)" width="153.82300000000004px"/><path d="M 42.698 0 C 54.022 0.002 64.881 4.501 72.889 12.507 C 80.895 20.515 85.393 31.374 85.395 42.698 L 85.395 138.271 C 85.395 142.94 81.563 146.772 76.895 146.772 C 72.226 146.772 68.394 142.939 68.394 138.271 L 68.394 42.698 C 68.394 35.886 65.684 29.345 60.867 24.528 C 56.048 19.71 49.512 17.004 42.698 17.003 C 35.883 17.004 29.348 19.71 24.528 24.528 C 19.71 29.347 17.003 35.883 17.003 42.698 L 17.003 138.271 C 17.004 145.085 19.711 151.62 24.528 156.44 C 29.347 161.258 35.883 163.965 42.698 163.966 C 47.367 163.966 51.199 167.799 51.199 172.467 C 51.199 177.136 47.367 180.968 42.698 180.968 C 31.374 180.966 20.515 176.468 12.507 168.461 C 4.631 160.583 0.144 149.94 0.003 138.801 L 0 138.271 L 0 42.698 C 0.003 31.374 4.501 20.515 12.507 12.507 C 20.515 4.501 31.374 0.003 42.698 0 Z" fill="rgb(97, 191, 26)" height="180.96799999999985px" id="Nb6ALI5yM" transform="translate(102.5 102.5)" width="85.39499999999998px"/><path d="M 8.502 0 C 13.17 0 17.003 3.833 17.004 8.501 C 17.004 13.17 13.17 17.003 8.502 17.003 C 3.833 17.003 0 13.17 0 8.501 C 0 3.833 3.833 0 8.502 0 Z" fill="rgb(97, 191, 26)" height="17.00299999999993px" id="wKnt43A3G" transform="translate(160.5 256)" width="17.00400000000002px"/><path d="M 8.507 26.637 C 13.176 26.638 17.009 30.471 17.009 35.139 L 17.009 104.107 C 17.009 108.776 13.176 112.609 8.507 112.609 C 3.839 112.609 0.005 108.776 0.005 104.107 L 0.005 35.139 C 0.005 30.471 3.839 26.638 8.507 26.637 Z M 8.501 0 C 13.17 0 17.003 3.832 17.003 8.501 C 17.003 13.169 13.17 17.003 8.501 17.003 C 3.833 17.002 0 13.169 0 8.501 C 0 3.832 3.833 0 8.501 0 Z" fill="rgb(0, 163, 224)" height="112.60899913024906px" id="p00Dwcsre" transform="translate(136.5 136.5)" width="17.00899999988826px"/><path d="M 8.505 26.637 C 13.173 26.637 17.006 30.471 17.007 35.139 L 17.007 104.107 C 17.006 108.776 13.173 112.609 8.505 112.609 C 3.836 112.609 0.004 108.776 0.004 104.107 L 0.004 35.139 C 0.004 30.471 3.836 26.638 8.505 26.637 Z M 8.501 0 C 13.169 0 17.002 3.832 17.002 8.501 C 17.002 13.169 13.169 17.003 8.501 17.003 C 3.832 17.003 0 13.169 0 8.501 C 0 3.832 3.832 0 8.501 0 Z" fill="rgb(230, 13, 46)" height="112.60899913024906px" id="l5lW8MBOd" transform="translate(273 136.5)" width="17.007000000189976px"/></g></svg>)
IQONIC Studies and Reports
Knowledge that informs decisions.
Selected analyses and reports — thoroughly researched, presented in a practical way, and freely accessible.
IQONIC Whitepaper
Higher value creation through a holistic view of your company
IQONIC Whitepaper
Brand hierarchy reimagined
IQONIC Whitepaper
AI as a leadership, strategy, and transformation tool
Our reports are based on many years of consulting experience and concrete project insights. They shed light on current challenges (and present actionable options that work).
A topic that's on your mind?
Let's talk about it — with no obligation and in confidence.