CHOICES by IQONIC

Our first music video, co-created with AI.

From the lyrics and music to the finished clip: This is how CHOICES by IQONIC was created – in four steps and with many AI tools.

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Steps from Briefing to Clip

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Tools in a workflow

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Cameras, studios, or shooting days

Step 1 —
Text & Concept

Tool: Claude and ChatGPT

The brief: A song that captures the IQONIC mindset perfectly. Better questions, smarter decisions, transformation through clarity. We developed lyrics from IQONIC’s strategic core—iteratively, over several rounds.

Step 2 —
Music & Production

Tool: Suno

The text became music. Suno generated various styles—from ambient to driving. The final version: a calm yet confident track that carries the message without overdoing it.

Step 3 —
Visual Scenes

Tools: Midjourney, Higgsfield & Nano Banana Pro

Each lyric line was translated into a visual scene. Higgsfield generated visual worlds from text prompts—abstract landscapes, light refractions, movement. In keeping with the IQONIC aesthetic: luminance, aurora, atmospheric.

Step 4 —
Animation & Sync

Tool: Kling AI & Final Cut Pro

The individual scenes were animated, edited, and synchronized to the song’s beat. The result: a cohesive music video—without a camera, without a studio, without traditional post-production.

Many AI tools. One workflow. Zero traditional production.

CHOICES is not a showcase for technology. Rather, it is an example of how new tools create new possibilities: when you ask the right questions.

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