What value system does a company need in order to stand out as a successful employer brand?

Without appreciation, there is no value creation!
Frido Berger, Dr.

Retail, Distribution, Service

What goals do you have for your company? Increased sales, profit maximization? How about: achieving extraordinary results through enthusiastic employees! How do I get enthusiastic employees? Through appreciation!

Without appreciation, there is no added value!

Appreciation means work. Relationships must be shaped so that they can unfold their impact. An investment in machines, in purchasing startups to maintain innovative power, is not enough. Money is not the capital – knowledge and people are the capital of a successful company (Harald Katzmair). Invest sufficient energy in your social capital!

Unfortunately, the balance sheet evaluation is not aimed at humans. How would it be if we valued the experience, competence, and knowledge of employees as an asset on the balance sheet? How would companies perform if there were a Total Value Manager?

Social capital is not a matter of course. It arises and passes away. Social capital implies the willingness to cooperate and is based on trust. The return on social capital is help, support, and an extraordinary willingness to perform. Employee loyalty is your reward! Low turnover, increased sales, and profit maximization are the logical consequence. Serve first, then earn!

Social capital is the most critical resource to manage in order to benefit from its positive effects.

Strengthen the people in your company, accompany the people entrusted to you into their self-determination.

"Culture eats Strategy for breakfast," said Peter Drucker, management consultant, educator, and author. "Culture eats strategy" means in short: no matter how great your business strategy is, your plan will fail if there is no corporate culture that encourages people to implement it.

It is about attitudes. As a substitute for ideology, worldview, or religion, these play an increasing role in social and political identities. There needs to be a shared vision of the future, a vision, a central value, an attitude that integrates all people in a company; there needs to be a shared identity. Vibrant companies thrive on shared values and goals, growth, and innovation. These are the driving forces that secure the future of the company.

The basis for this is a healthy foundation of values. The central element here is the status of the human being in a company. Am I, as a human being, an afterthought or a truly big deal?

It makes no sense to hire smart people and then tell them what to do.

This trivial insight from Steve Jobs is unfortunately ignored in many places. Many managers find it difficult to relinquish control. Consequently, they prescribe solutions down to the smallest detail and leave no room for freedom.

The result: morale and creativity drop, while frustration and turnover rise.

The fatal thing about this is that micromanagement primarily paralyzes and drives away those people who want to proactively move the company forward with their own approaches and impulses.

We should not forget that trust is the foundation for a healthy team climate and a good error culture. Trust is crucial for innovation to unfold in the first place. Giving up control is therefore worthwhile, even if it is sometimes difficult.

Harmony does not mean letting others get away with everything, but being in balance. Anyone who is in balance has no extreme fluctuations. As with everything in life, it is about the art of the right measure. By the way, that is also the title of a book by Dr. Johannes Huber, which I highly recommend. When every employee knows how to interact in mutual reliability, it is perfect. Then the team works independently, effectively, and stress-free. Due to inefficiency, a lot of energy is wasted in the process in many places.

In the future, people will follow companies where they can fulfill and develop themselves, where their performance is appreciated, and where they can constantly learn and grow.

Growth means being allowed to make mistakes. Lived values will be a central decision criterion for young people in the future for or against a company. It is no longer just income that counts. Those days are over.

Our guides from IQONIC will show you how to make your company fit for the future with this approach!