IQONIC Insights

Insights that move you forward.

Insights that move you forward.

Well-founded practical insights that may be of interest to you. Whether brand positioning, business leadership, or current trends, you’ll find guidance here for your company’s challenges. Complemented by opinions from people we value, along with recommendations for interesting articles and specialist books that have impressed us.

All

Alfred Koblinger, Dr.

Mag. Gerhard Wallner, CMC/CEC

Wolfgang Frühbauer, MBA

Hans Bauernfeind, Mag.

Eva Ayberk, M.A.

Frido Berger, Dr.

Insight

Those who only give orders no longer lead

The Leader as Translator

Eva Ayberk, M.A.

Leadership Excellence, Organizational Design, Business Transformation

Insight

Why AI in companies usually doesn’t fail because of the technology

Why AI projects fail — and what companies underestimate

Wolfgang Frühbauer, MBA

Licensed AI consultant with ISO certification, AI keynote speaker. Logistics & sales specialist

Insight

Strategic realignment for future FMCG growth

Why are highly professionally organized FMCG companies currently finding it so difficult to continue increasing growth and value creation?

Mag. Gerhard Wallner, CMC/CEC

Positioning, efficiency improvement & further development of business models

Insight

In search of authenticity – a challenge for brands in a complex world

It is quite a challenge to be authentic

Alfred Koblinger, Dr.

Positioning, Branding, Communication

Insight

Branding to Hell – We have to Sell!

Why the "branding versus performance" debate was bound to lead to a dead end?

Alfred Koblinger, Dr.

Positioning, Branding, Communication

Insight

Challenge Change?

How to anchor necessary changes sustainably among employees, even though nobody really wants to change.

Alfred Koblinger, Dr.

Positioning, Branding, Communication

Insight

The copy-paste syndrome

Copy-Paste means the loss of UNIQUENESS

Hans Bauernfeind, Mag.

Brand, branded product

Insight

The "Familiarity Trap"

or the fastest way to irrelevance

Hans Bauernfeind, Mag.

Brand, branded product

Insight

Fake or facts?

How do you maintain and win trust in a crisis?

Frido Berger, Dr.

Retail, Distribution, Service

Insight

Can it get any more extreme?

Why we need our center.

Frido Berger, Dr.

Retail, Distribution, Service

Insight

Information through inspiration!

Successfully engage customers with digital signage.

Thomas Holzhuber, Dr.

Digital Transformation and AI Strategy

Insight

Can emotions alone build trust?

On the question of meaning and purpose in communication

Frido Berger, Dr.

Retail, Distribution, Service

Insight

Management or Leadership?

What qualities do entrepreneurs need today?

Alfred Koblinger, Dr.

Positioning, Branding, Communication

Insight

Marketing at its end? Or at its beginning!

Marketing is market-oriented corporate management.

Hans Bauernfeind, Mag.

Brand, branded product

Insight

Those who will not listen must look!

Why voice assistants will outperform search engines in the future

Thomas Holzhuber, Dr.

Digital Transformation and AI Strategy

Insight

Are you still advertising, or are you already inspiring?

Fred Koblinger on Success

Alfred Koblinger, Dr.

Positioning, Branding, Communication

Insight

What value system does a company need in order to stand out as a successful employer brand?

Without appreciation, there is no value creation!

Frido Berger, Dr.

Retail, Distribution, Service