Fred Koblinger on success through trust, appreciation and relationship marketing – between people and brands, but also within an organization.

Thoughts on the increasing importance of brands in a digitalized society based on comprehensible, lived values. Why communication internally is just as important as externally. Why trust is the most important foundation for performance and innovation. Why advertising is not a cost factor but an investment in the future, and how important sustainable relationship-building between customers and brand is.
An interview about 35 years of marketing and communication for countless large national and international brands by and with Chris Radda, publisher of Medianet, and Walter Zinggl, CEO of IP Austria and President of the IAA.

Interview with Fred Koblinger on success ....